How to Automate Testimonial Collection with Stripe

If you use Stripe to process payments, you have a massive opportunity sitting right in front of you: every successful payment is a chance to collect a testimonial.

The problem? Manually tracking purchases, sending emails, and managing coupon codes is tedious and error-prone. This is where automation comes in.

In this guide, we’ll show you exactly how to automate testimonial collection for Stripe customers using Reveddy.

Why Stripe + Reveddy is a Perfect Match

Stripe is one of the most popular payment processors for SaaS, digital products, and online businesses. It handles the money side brilliantly—but it doesn’t help you collect social proof.

That’s where Reveddy fits in:

1. Automatic trigger: Reveddy listens for successful Stripe payments
2. Smart timing: Sends testimonial requests at the perfect moment (3-5 days after purchase)
3. Auto-generated coupons: Creates unique discount codes via Stripe’s API
4. Instant delivery: Customers get their reward immediately after submitting

No manual work. No CSV exports. No forgotten follow-ups.

Step 1: Connect Your Stripe Account

Connecting Stripe to Reveddy takes about 30 seconds:

1. Log into your Reveddy dashboard
2. Go to Integrations → Stripe
3. Click Connect Stripe Account
4. Authorize Reveddy to access payment data (read-only)
5. Done!

Once connected, Reveddy will:

• Listen for successful payment events
• Pull customer email addresses and purchase details
• Track purchase amounts for tiered incentives (optional)

Step 2: Create Your First Campaign

Now it’s time to set up your testimonial collection campaign:

Choose Your Products

You can trigger testimonial requests for:

• All Stripe payments
• Specific products (filter by price ID or product ID)
• Payments above a certain amount
• One-time purchases only (exclude subscriptions)
• First-time customers only

Most businesses start by targeting all successful payments, then refine based on results.

Set Your Timing

When should Reveddy send the testimonial request?

• Immediately: For digital products with instant access
• 3 days later: For physical products (after delivery)
• 7 days later: For services or courses (after some usage)
• 14 days later: For subscriptions or ongoing products

The sweet spot for most businesses is 3-5 days after purchase. This gives customers time to experience your product while the excitement is still fresh.

Customize Your Request Email

Reveddy provides a default email template, but you should customize it to match your brand:

Subject line examples:

• “How was your experience with [Product]?”
• “Quick favor: Share your [Product] experience (and get 15% off)”
• “Your feedback = a thank-you discount”

Email body:

• Thank them for their purchase
• Ask for honest feedback
• Mention the incentive (e.g., “We’ll send you a 15% discount code after you submit”)
• Link to the testimonial collection page

Keep it short, friendly, and clear.

Step 3: Configure Your Incentive

This is where the magic happens. You can offer:

Option 1: Percentage Discounts

Create a coupon template in Reveddy:

• Discount: 15% off
• Duration: 30 days to use
• Applies to: All products or specific products

Reveddy will automatically generate unique coupon codes via Stripe’s API and email them to customers after they submit a testimonial.

Option 2: Fixed Amount Discounts

• Discount: $10 off next purchase
• Minimum purchase: $50 (optional)
• One-time use only

Option 3: Store Credit

Issue Stripe credit notes that customers can apply to future invoices. Perfect for subscription businesses.

Option 4: Custom Rewards

Not using Stripe’s coupon system? No problem. You can:

• Upload a pool of pre-generated coupon codes
• Deliver custom rewards manually (e.g., access to exclusive content)
• Use Reveddy’s webhook to trigger your own reward system

Step 4: Design Your Collection Page

Reveddy gives you a branded testimonial collection page where customers submit their reviews.

Customize it with:

• Your logo
• Brand colors
• Custom questions (e.g., “What was your favorite feature?”)
• Star rating system
• Video/audio recording options (optional)

The page automatically includes FTC-compliant disclosure language, so you don’t have to worry about legal compliance.

Step 5: Set Up Approval Workflow

Once testimonials start rolling in, you’ll receive notifications for each new submission.

You can:

• Auto-approve: Automatically approve all testimonials (fast but risky)
• Manual approval: Review each testimonial before displaying (recommended)
• Conditional approval: Auto-approve 5-star reviews, manually review everything else

Most businesses choose manual approval initially, then switch to conditional approval once they’re confident in the quality.

Step 6: Display Testimonials on Your Site

After approving testimonials, display them on your website using Reveddy’s embeddable widgets:

Widget Options

• Wall of Love: Grid of all testimonials
• Carousel: Rotating testimonials
• Featured Quote: Single highlighted testimonial
• Floating Badge: Small badge showing recent review count

Installation

Copy the widget script tag and paste it into your website:

<script src="https://widget.reveddy.com/v1/embed.js" data-reveddy-id="your-id"></script>

All widgets automatically include FTC compliance badges showing that testimonials were incentivized.

Advanced Tips for Stripe Users

Tiered Incentives

Offer bigger incentives for higher-value purchases:

• $0-$50 purchase: 10% off
• $51-$200 purchase: 15% off
• $200+ purchase: 20% off

This aligns your testimonial incentive with customer lifetime value.

Video Testimonials for High-Value Customers

For purchases over $500, enable video testimonial collection. Video social proof converts 2-3x better than text, and high-value customers are more likely to invest the extra time.

Subscription Customer Campaigns

For subscription businesses, trigger testimonial requests at strategic moments:

• After 30 days (early satisfaction)
• After 90 days (proven value)
• After renewal (long-term success)

Coupon Stacking Prevention

Configure Stripe to prevent customers from stacking multiple discount codes, ensuring your testimonial incentives don’t accidentally compound with other promotions.

Real Results from Stripe Users

Here’s what Stripe-powered businesses are seeing with Reveddy:

SaaS Company (B2B):

• 127 customers in first month
• 46 testimonials collected (36% response rate)
• 38 coupons redeemed (82% redemption rate)
• $4,200 in additional revenue from coupon redemptions

Digital Course Creator:

• 89 course purchases
• 34 testimonials collected (38% response rate)
• 19 video testimonials (56% video rate)
• Used video testimonials on sales page, increased conversion by 23%

E-commerce (Stripe + Shopify):

• 312 orders
• 94 testimonials collected (30% response rate)
• Featured top testimonials on product pages
• Increased add-to-cart rate by 15%

Common Mistakes to Avoid

1. Sending Requests Too Soon

Don’t ask for a testimonial the day of purchase. Give customers time to receive and experience your product first.

2. Making It Too Complicated

Don’t ask for an essay. A few sentences and a star rating is plenty.

3. Offering Tiny Incentives

A 5% discount won’t move the needle. Aim for at least 10-15% or a meaningful fixed amount.

4. Forgetting to Follow Up

Enable Reveddy’s automatic reminder emails. One gentle nudge 3-5 days after the initial request can boost collection rates by 10-15%.

5. Not Displaying Testimonials

What’s the point of collecting testimonials if nobody sees them? Use Reveddy’s widgets to showcase social proof across your site.

Getting Started

Ready to automate testimonial collection for your Stripe customers?

1. Sign up for Reveddy (free plan available)
2. Connect your Stripe account (30 seconds)
3. Create your first campaign (5 minutes)
4. Watch the testimonials roll in

Have questions? Email us at support@reveddy.com or check out our documentation.