Review sites and Google Business
Add and manage external review URLs, weights for rotation, and how campaigns use your review site list for follow-up messages.
Settings → Review Sites is your directory of third-party destinations—Google review links, Yelp, Trustpilot, vertical marketplaces, or App Store pages. Each entry has a name, URL, optional favicon for visual recognition in internal UIs, weight for weighted random strategies, and an active flag for temporary pauses.
Campaigns that enable external review follow-ups draw from this list according to the strategy you chose: send everything, equal random, or weighted toward high-priority properties. Weights are relative, not percentages; doubling Google’s weight versus Yelp means Google should receive roughly twice the traffic over large samples.
Keep URLs canonical and short-test them in an incognito window to ensure they land on the review composer, not a login interstitial that confuses mobile users. Update links if your business re-verifies a new Google profile or changes handles.
Coordinate with whoever owns local SEO so you do not contradict their guidelines. Some organizations maintain a written policy for when to ask for public reviews versus private feedback—encode that policy in minimum rating thresholds at the campaign level rather than relying on manual judgment alone.